This notice applies exclusively to residents of California. Pursuant to the California Consumer Privacy Act, or CCPA, individuals who live in California are granted specific rights concerning how businesses handle their personal data. Among these rights is the ability to direct a company not to “sell” their Personal Information, as that concept is defined under California law. In this context, Personal Information refers to data that identifies, relates to, describes, or could reasonably be associated with a particular consumer or household, except for categories of information that are expressly excluded from the CCPA’s coverage.
Rhode does not ordinarily sell Personal Information in the traditional sense of exchanging data for financial compensation. However, similar to many online businesses, Rhode partners with service providers and marketing platforms that assist in delivering relevant advertisements and analyzing site usage. In the course of these activities, certain information, such as device identifiers, cookies, browsing patterns, or other online activity data, may be made available to advertising or analytics partners. Under the broad interpretation of “sale” contained in the CCPA, this type of data sharing could be considered a sale, even if no direct payment is involved.
California residents who wish to exercise their right to opt out of such “sales” may submit a request to the company. Requests can be directed to RhodeOfficial@outlook.com or made by calling (626) 373-8226. Once a verifiable request is received, appropriate measures will be taken to limit the transfer of Personal Information in a manner consistent with applicable legal requirements. Please note that not all data disclosures qualify as sales under the CCPA, and certain exceptions recognized by the statute may apply. Choosing to opt out will not affect other permitted uses or disclosures of information as described in the Privacy Policy. Additionally, even after opting out, users may continue to encounter advertisements, although those advertisements may be less tailored to individual interests. The opt-out preference is generally stored on the browser and device used to submit the request.
In addition to the rights available under California law, users everywhere can take proactive steps to manage tracking technologies and targeted advertising. Most internet browsers are set to accept cookies automatically, but they also provide options to block or delete cookies, including those used for advertising purposes. Adjusting cookie settings may reduce the level of personalization in advertising; however, it could also impact certain website features or performance. Instructions for modifying cookie preferences are typically found in the browser’s settings or help section.
Mobile devices likewise offer controls that allow users to limit the use of advertising identifiers. Depending on the operating system, individuals can adjust privacy settings to restrict ad personalization or reset their advertising ID. These tools are available on widely used platforms such as iOS and Android and can be accessed through the device’s privacy or advertising menu.
There are also industry-sponsored programs that provide centralized opt-out options. Organizations such as the National Advertising Initiative and the Digital Advertising Alliance maintain online portals where users can opt out of interest-based advertising delivered by participating companies. In Europe, the European Interactive Digital Advertising Alliance provides a similar mechanism. Opting out through these programs typically prevents targeted ads from member networks but does not eliminate all advertising.
Major digital platforms also maintain their own privacy and advertising controls. Companies such as Facebook and Google allow users to review and manage how their data is used for personalized advertising through account settings. Google offers additional tools related to services like DoubleClick and Google Analytics, including browser extensions that can limit certain forms of tracking. Social media platforms may also allow users to control app permissions and manage how data is shared with third-party applications.
Individuals seeking further information about their privacy rights, data handling practices, or available opt-out options may contact Rhode directly at RhodeOfficial@outlook.com or by phone at (626) 373-8226 for assistance.
